Mobile Application Testing Solution Market

Mobile Application Testing Solution Market Forecast by Solution, Platform, and Other Categories from 2024 to 2034

Mobile Application Testing Solution Developers Ramping up to Seize the Opportunities Presented by Mobile Innovation. Discover More Possibilities, and Beat Rivals through the Detailed Survey Report

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Mobile Application Testing Solution Market Outlook for 2024 to 2034

The global mobile application testing solution market value is estimated to be USD 6.77 billion in 2024 according to the recently released report. The mobile application testing solutions growth is expected to continue to rise due to the continuous developments in mobile application technologies.

The overall market is predicted to grow at an impressive CAGR of 16.8% during the forecast period. The global mobile application testing solution industry share is estimated to reach a value of nearly USD 31.99 billion by 2034.

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Mobile Application Testing Solution Market Trends & Analysis

• The ever-rising threats and complexities in the case of mobile applications are motivating enterprises to improve mobile application test coverage for their business suite. Both public and private organizations are finding it critical to develop required frameworks and strategize test automation processes.
• The demand for automated mobile application testing solutions is rising rapidly as the solution assures efficient functionality and performs tests frequently to obtain desired outcomes under varied situations. Such mobile application testing solutions incorporate various use cases and scenarios for efficient testing purposes.

Global Mobile Application Testing Solution Market Historical Analysis Vs Forecast Outlook

The global mobile app testing solution market was valued at USD 3.49 billion in 2019. The sales of mobile application testing solutions grew at a rate of 13.9% between 2019 and 2023. The overall market value was about USD 5.87 billion by 2023.

The mobile application testing solutions market was nearly 45% of the global application testing market until 2023. The market's growth during this period can be attributed to the increased demand for regression testing and addressing faults and malfunctions in applications across numerous devices.

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Key Factors for the Global Mobile Application Testing Solution Market Growth

Applications and data are becoming increasingly open and visible to external constituents, particularly customers, as a result of digital business and customer experience. Mobile testing trends and tactics change regularly to keep up with the changing demands of tech-savvy consumers and technological breakthroughs.

The expansion of the mobile application testing solutions market is being fueled by the increased popularity of m-commerce and the resulting increase in demand for mobile applications. Applications from banking and financial institutes are likely to boost the adoption of mobile application testing services as several countries are initiating plans to digitize their economy through the adoption of mobile payment solutions.

Country-wise Insights

The table below lists the countries with the most lucrative opportunities for mobile application testing solution providers.

The United States Leads in Technological Advancement of Software Testing Tools

The mobile application testing services (MATS) market in the United States is anticipated to expand at a robust CAGR of 13.7% from 2024 to 2034. The country is also expected to account for over 89.5% of the total market share in the North American region.

• The United States is one of the leaders in the mobile industry owing to significant investments in the technology sector.
• The country is quick to embrace new technologies such as IoT and AI which is also driving the growth of the mobile app quality assurance market. For instance, in June 2018, Oracle released Oracle Mobile Application Framework (MAF) 2.5.1.

Greater Prospects for Mobile Application Testing Solutions Unfolding in Germany

Overall mobile application testing solutions spending in Germany is likely to increase at a rate of 4.3% from 2024 to 2034.

• Germany is currently the favored center for software or mobile application developing companies operating in the Europe market.
• Usage of m-commerce distribution channels is estimated to increase with the rise in users opting for online wallets and e-Payment features in Germany.

Huge Smartphone User Base Presents Enough Opportunities for Chinese Companies

The mobile application testing solution industry in China is projected to expand at a CAGR of 17.3% through the projected years.

• China already has a huge base of smartphone users.
• As there has been a steep rise in the development of Chinese mobile apps, testing solution providers in the country have witnessed enormous growth opportunities.

The evolving Financial Sector is driving the MATS Market in Japan

Demand for mobile application testing solutions in Japan is anticipated to thrive with a 5.6% CAGR in the upcoming ten years.

• Growing adoption of smartphones and tablets among Japanese people.
• Developers in the country are offering advanced testing for mobile applications used for banking and financial services.

The Australia and New Zealand are emerging to be the Lucrative Markets

The combined region of Australia and New Zealand is expected to showcase an impressive CAGR of 20.3% over the forecast period.

• Australia and New Zealand are found to be emerging markets with increasing adoption of new technologies and a rising number of IoT-connected devices.
• Favorable market laws are attracting global software companies to get established in these two countries.

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Category-wise Insights

Mobile Application Testing Tools are in Greater Demand than Services

Based on the solution type, the testing tool segment is estimated to garner a revenue of around 62% in 2024.

• Demand for automated mobile application testing tools is rising as testing of mobile applications is performed at a granular level, based on the various use cases.
• Smartphones having unique dimensions are anticipated to continue to make mobile application testing tools more complicated.

Android Applications are More Popular than Other Operating Platforms

Based on platforms, the Android mobile device segment is expected to generate a business opportunity of 38.9% in 2024.

• Android developers are strategizing test automation frameworks designed in ways that would make mobile applications more responsive, compatible, and reliable across a diverse range of smartphone devices.
• Currently, the marketplace is concentrated on new smartphone handsets having diverse operating systems or platforms, configurations, and specifications.

Competitive Landscape for Mobile Application Testing Solution Market

The overall market is moderately competitive as the leading software testing solution providers capture more than half of the market share. Leading developers are offering mobile application testing automation solutions that facilitate full visibility, which in turn enables testing teams to gain transparency across each issue in the application being tested.

Key providers of mobile application testing solutions are focusing on adding new innovative capabilities to their current testing solutions. This is helping them to enhance and upgrade their mobile application testing solutions portfolio.

Recent Developments in the Global Mobile Application Testing Solution Market

In April 2023, software testing platform Sofy introduced a novel mobile app testing solution SofySense. This new solution improves on Sofy's previous platform and combines artificial intelligence (AI) with no-code automation. It uses intelligent software testing with GPT integration to help with quality assurance (QA).

The platform's intelligent generative AI chatbot, Sofybot, provides precise and timely answers to particular test requests. The new tool can streamline software testing for software engineers freeing up testers to focus on other vital activities. According to Sofy, it can expedite product delivery timelines by 95%.

In May 2022, EMAS Mobile Testing introduced a cloud-based platform that offers mobile developers and businesses device testing services. Besides, offering a wide range of well-liked models, it also provides a round-the-clock service to assist app developers in identifying any hidden dangers such as software crashes, issues with compatibility, performance problems, and more. In addition, enhancing the quality of the app and user experience lowers user dropout and increases market competitiveness.

In June 2019, IBM announced the expansion of quantum computing efforts to Africa in a new collaboration with the University of the Witwatersrand (Wits University) in South Africa. Expanding the IBM Q Network to include Wits is expected to drive innovation to benefit African-based researchers.

In May 2019, SAP SE announced the project “Embrace,” a collaboration program with Microsoft Azure, Amazon Web Services, and Google Cloud as well as global strategic service partners (GSSPs). “Embrace” puts the customer’s move to SAP S/4HANA in the cloud in the language and context of their primary industry, by recommending the platform, software, and services.

Key Players Profiled in the Mobile Application Testing Solution Market Report

• Oracle Corporation
• Hewlett Packard Enterprise
• IBM Corporation
• Microsoft Corporation
• Cognizant Technology Solution Corp.
• SAP SE
• Wipro Limited
• CA Technologies
• Symantec Corporation
• Capgemini

Key Coverage in the Mobile Application Testing Solution Market Report

• Adjacent study on mobile testing market.
• Importance of mobile application testing in developing nations.
• Significance of mobile app testing process.
• Demand analysis of mobile application security testing.

Mobile Application Testing Solution Market Report Scope

Key Segments Covered by Mobile Application Testing Solution Industry Survey Report

By Solution:

• Testing Tools
  • Manual Testing Tool
  • Automated Testing Tool
  • Mobile App Testing Services
  • Consulting Services
  • Support & Maintenance

  By Testing Type:

  • Interactive Testing
  • Automated Testing

  By Platform:

  • Android
  • iOS
  • Windows
  • Other Platforms

  By Device:

  • Smartphone
  • Tablet

  By End User:

  • Residential
  • Corporate
    • Small Enterprises (Less than 1,000 Employees)
    • Medium Enterprises (1,000 to 5,000 Employees)
    • Large Enterprises (1,000 to 5,000 Employees)

    By Region:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia and Pacific
    • Middle East and Africa (MEA)

    Frequently Asked Questions

    How Big is the Global Mobile Application Testing Solution Market Currently?

    The global mobile application testing solution market value to be US$ 6.77 billion in 2024.

    What is the Growth Outlook of the Mobile Application Testing Solution Market?

    The global mobile application testing solution market is to grow at 16.8% through 2034.

    What is the projected Value of Mobile Application Testing Solution Market by 2034?

    The overall market is predicted to be valued at US$ 31.99 billion by 2034.

    What was the Historical Size of the Mobile Application Testing Solution Market?

    The mobile application testing solution market was valued at US$ 3.49 billion in 2019.

    Which Regional Market has the Highest Growth Potential?

    Australia and New Zealand combined region to witness 20.3% CAGR through 2034.

    Table of Content

    1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034 5.3.1. Interactive Testing 5.3.2. Automated Testing 5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Platform 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Platform, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Platform, 2024 to 2034 6.3.1. Android 6.3.2. iOS 6.3.3. Windows 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Platform, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Platform, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Device 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Device, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Device, 2024 to 2034 7.3.1. Smartphone 7.3.2. Tablet 7.4. Y-o-Y Growth Trend Analysis By Device, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Device, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034 8.3.1. Residential 8.3.2. Corporate 8.3.2.1. Small Enterprises (9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Type 10.2.3. By Platform 10.2.4. By Device 10.2.5. By End User 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Platform 10.3.4. By Device 10.3.5. By End User 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Type 11.2.3. By Platform 11.2.4. By Device 11.2.5. By End User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Platform 11.3.4. By Device 11.3.5. By End User 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Type 12.2.3. By Platform 12.2.4. By Device 12.2.5. By End User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Platform 12.3.4. By Device 12.3.5. By End User 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Type 13.2.3. By Platform 13.2.4. By Device 13.2.5. By End User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Platform 13.3.4. By Device 13.3.5. By End User 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Type 14.2.3. By Platform 14.2.4. By Device 14.2.5. By End User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Platform 14.3.4. By Device 14.3.5. By End User 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Type 15.2.3. By Platform 15.2.4. By Device 15.2.5. By End User 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Type 15.3.3. By Platform 15.3.4. By Device 15.3.5. By End User 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Type 16.2.3. By Platform 16.2.4. By Device 16.2.5. By End User 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Type 16.3.3. By Platform 16.3.4. By Device 16.3.5. By End User 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Market Share Analysis, 2023 17.1.1.1. By Type 17.1.1.2. By Platform 17.1.1.3. By Device 17.1.1.4. By End User 17.2. Canada 17.2.1. Market Share Analysis, 2023 17.2.1.1. By Type 17.2.1.2. By Platform 17.2.1.3. By Device 17.2.1.4. By End User 17.3. Brazil 17.3.1. Market Share Analysis, 2023 17.3.1.1. By Type 17.3.1.2. By Platform 17.3.1.3. By Device 17.3.1.4. By End User 17.4. Mexico 17.4.1. Market Share Analysis, 2023 17.4.1.1. By Type 17.4.1.2. By Platform 17.4.1.3. By Device 17.4.1.4. By End User 17.5. Germany 17.5.1. Market Share Analysis, 2023 17.5.1.1. By Type 17.5.1.2. By Platform 17.5.1.3. By Device 17.5.1.4. By End User 17.6. UK 17.6.1. Market Share Analysis, 2023 17.6.1.1. By Type 17.6.1.2. By Platform 17.6.1.3. By Device 17.6.1.4. By End User 17.7. France 17.7.1. Market Share Analysis, 2023 17.7.1.1. By Type 17.7.1.2. By Platform 17.7.1.3. By Device 17.7.1.4. By End User 17.8. Spain 17.8.1. Market Share Analysis, 2023 17.8.1.1. By Type 17.8.1.2. By Platform 17.8.1.3. By Device 17.8.1.4. By End User 17.9. Italy 17.9.1. Market Share Analysis, 2023 17.9.1.1. By Type 17.9.1.2. By Platform 17.9.1.3. By Device 17.9.1.4. By End User 17.10. Poland 17.10.1. Market Share Analysis, 2023 17.10.1.1. By Type 17.10.1.2. By Platform 17.10.1.3. By Device 17.10.1.4. By End User 17.11. Russia 17.11.1. Market Share Analysis, 2023 17.11.1.1. By Type 17.11.1.2. By Platform 17.11.1.3. By Device 17.11.1.4. By End User 17.12. Czech Republic 17.12.1. Market Share Analysis, 2023 17.12.1.1. By Type 17.12.1.2. By Platform 17.12.1.3. By Device 17.12.1.4. By End User 17.13. Romania 17.13.1. Market Share Analysis, 2023 17.13.1.1. By Type 17.13.1.2. By Platform 17.13.1.3. By Device 17.13.1.4. By End User 17.14. India 17.14.1. Market Share Analysis, 2023 17.14.1.1. By Type 17.14.1.2. By Platform 17.14.1.3. By Device 17.14.1.4. By End User 17.15. Bangladesh 17.15.1. Market Share Analysis, 2023 17.15.1.1. By Type 17.15.1.2. By Platform 17.15.1.3. By Device 17.15.1.4. By End User 17.16. Australia 17.16.1. Market Share Analysis, 2023 17.16.1.1. By Type 17.16.1.2. By Platform 17.16.1.3. By Device 17.16.1.4. By End User 17.17. New Zealand 17.17.1. Market Share Analysis, 2023 17.17.1.1. By Type 17.17.1.2. By Platform 17.17.1.3. By Device 17.17.1.4. By End User 17.18. China 17.18.1. Market Share Analysis, 2023 17.18.1.1. By Type 17.18.1.2. By Platform 17.18.1.3. By Device 17.18.1.4. By End User 17.19. Japan 17.19.1. Market Share Analysis, 2023 17.19.1.1. By Type 17.19.1.2. By Platform 17.19.1.3. By Device 17.19.1.4. By End User 17.20. South Korea 17.20.1. Market Share Analysis, 2023 17.20.1.1. By Type 17.20.1.2. By Platform 17.20.1.3. By Device 17.20.1.4. By End User 17.21. GCC Countries 17.21.1. Market Share Analysis, 2023 17.21.1.1. By Type 17.21.1.2. By Platform 17.21.1.3. By Device 17.21.1.4. By End User 17.22. South Africa 17.22.1. Market Share Analysis, 2023 17.22.1.1. By Type 17.22.1.2. By Platform 17.22.1.3. By Device 17.22.1.4. By End User 17.23. Israel 17.23.1. Market Share Analysis, 2023 17.23.1.1. By Type 17.23.1.2. By Platform 17.23.1.3. By Device 17.23.1.4. By End User 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Type 18.3.3. By Platform 18.3.4. By Device 18.3.5. By End User 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Oracle Corporation 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.2. Hewlett Packard Enterprise 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.3. IBM Corporation 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.4. Microsoft Corporation 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.5. Cognizant Technology Solution Corp. 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.6. SAP SE 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.7. Wipro Limited 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.8. CA Technologies 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.9. Symantec Corporation 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.10. Capgemini 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 20. Assumptions & Acronyms Used 21. Research Methodology